In [[Selling the wheel]] ''//Captain and Crew//'' is one of the different sales strategies a company can deploy. !The Captain and his Crew |Type|Description|h |''Character''|Upbeat, Outgoing, Happy go lucky, Just average folks, similar to the customer| |''Major drives''|Satisfied with making a decent living, Not an overachiever, Works to make the money to have fun on days off.| |''Important skills''|All aspects of customer service. Must be able to handle 'social fatigue' so as to withstand constant contact with the public.| !Marketing |''Ideal company to image''|Thrifty. Efficient/ Offering quality at an unbeatable low price. Universal Locations| |''To generate sales leads''|Offer free product trials. Advertise. Use coupons and other price incentives. Deep discount grand openings| |''Qualifying customers''|Got a credit card? C'mon in!| !Getting the sale |''Sales Presentation''|Simple and short. An explanation of the features and options. The more skilled salespeople are able to highlight aspects of importance to the typical customer| |''Typical Objections''|Is this the cheapest price? What happens if there is a problem after the sale?| |''Resolve by''|Offering to meet or beat the competitors price. Offer money back guarantees.| |''Closing''|Help the customer feel comfortable by the decision to buy. Empathize return policies. Price protection. Highlight reasons for the customer to buy. Make checkout easy.| This sales strategy works best in the [[Maturity]] phase of the [[Maturity phases in a product's life cycle]].