A ''//Develop attack//'' strategy is an attack whereby you develop a position for a possible future attack. There is often no real compelling event at the moment. There is no opening for buying a new solution yet. You cannot compete with the existing vendors for the moment. <<image /static/files/MBI/Module%2020/developattack.png width:500>> The approach consist of: * INVEST ** Listen en wait until you asked to participate ** Establish a presence ** Invest in your product to meet potential future access to the account ** Establish credibility within the account so that they will include you * DELAY ** Attractive future alternative ** Inside alignment ** FUD ** Estyablish the value of conducting an in depth analysis to oversee the whole decision.