In the four defined maturity phases in a product's life cycle the third phase is ''//Incremental Growth//''. The technology becomes accepted by the majority of a potential market. Though it still continues to advance, improvements come in less dramatic steps. Products become 'feature rich' and options become a marketing tool. Those who buy and use these products are familiar with performance issues and can hold informed conversations about them.

|Phase|Description|h
|Product|More advanced, new features and options. Increased Complexity|
|Sales skills required|[[Relationship Builder]]|
|Customer characteristics|[[Relationship Customers]]|

!!Customer characteristics
<<tiddler [[Relationship Customers]]>>
!!Sales skills required
<<tiddler [[Relationship Builder]]>>
bag
sellingthewheel_public
created
Sun, 02 Oct 2011 13:48:13 GMT
creator
dirkjan
modified
Sun, 02 Oct 2011 13:48:13 GMT
modifier
dirkjan
tags
Selling the wheel
Term
creator
dirkjan