In the four defined maturity phases in a product's life cycle the last phase is ''//Maturity//''. By this time the technology has become a commodity and has near universal acceptance within the culture. You are considered eccentric if you don't use it. Advancements are greatly reduced and might face resistance. Choices of features and options diminish as they become standard to the essential product. Products are simple to use, even 'idiot proof'. But this causing the technology to be frozen, thereby creating opportunities for the next technical wave that will force its obsolescence.

|Phase|Description|h
|Product|Complete and feature rich. Easy to use|
|Sales skills required|[[Captain and Crew]]|
|Customer characteristics|[[World Customers]]|

!!Customer characteristics
<<tiddler [[World Customers]]>>
!!Sales skills required
<<tiddler [[Captain and Crew]]>>
bag
sellingthewheel_public
created
Sun, 02 Oct 2011 13:48:24 GMT
creator
dirkjan
modified
Sun, 02 Oct 2011 13:48:24 GMT
modifier
dirkjan
tags
Selling the wheel
Term
creator
dirkjan