In [[Selling the wheel]] ''//Progressive customers//'' are the second group of customers to target during the [[Fast Growth]] phase of the [[Maturity phases in a product's life cycle]].

Progressive customers:
* Want an advanced solution or capability
* Are buying state of the art
* Are first time buyers making a complicated purchase and need expertise from the sales person to make the best decision
* Examples are managers with line responsibility buying the first generation of high tech systems.

A [[Wizard]] is the best sales person for this type of customer.
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sellingthewheel_public
created
Sun, 02 Oct 2011 13:51:13 GMT
creator
dirkjan
modified
Sun, 02 Oct 2011 13:51:13 GMT
modifier
dirkjan
tags
Selling the wheel
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creator
dirkjan