In [[Selling the wheel]] ''//World customers//'' are the last group of customers to target during the [[Maturity]] phase of the [[Maturity phases in a product's life cycle]].

World Customers:
* Want a standard product at the best price
* Are buying the product that everybody buys
* Are very familiar with the product
* Examples are purchases and administrative staff in the business world. Most of retail.

A [[Captain and Crew]] is the best sales person for this type of customer.
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sellingthewheel_public
created
Sun, 02 Oct 2011 14:01:39 GMT
creator
dirkjan
modified
Sun, 02 Oct 2011 14:01:39 GMT
modifier
dirkjan
tags
Selling the wheel
Term
creator
dirkjan